The Social Problem

1. Are you working on a clear and substantial problem in the market?

2. Does this social problem relate to the Sustainable Development Goals (SDG)?

3. How well do you understand the root cause(s) of the social problem that you are trying to solve?

4. Are you familiar with the concrete consequences of this problem?

5. Have you identified specific target group(s) that you can also quantify?

6. How familiar are you with the way your target group(s) currently solve the problems that you are focusing on?

7. Do you know enough about the other players who operate in your space and sector?

8. One step beyond knowing about competing products and services is understanding your business in relation to these products and services. Have you sufficiently researched the gaps and weaknesses of competing products and services for your target groups?

The Solution & Impact

1. How confident are you that your solution offers a distinctive enough value add to your target group(s)?

2. Have you run pilot programs for your offering?

3. Have you completed a Theory of Change that will guide your activities?

4. How well can you describe the impact goals and value chain of your impact enterprise?

5. Have you explored the outcomes expected to occur as a result of your product(s)/service(s) being available in the market?

6. Do you understand to what extent the target group(s) will benefit from this solution and related outcomes?

7. Can you measure the quality of your product(s)/service(s)?

8. Have you developed an operational process and data management framework to measure your impact and value creation?

Market & Distribution

1. How well do you understand the underlying market and pricing dynamics?

2. Do you know how you will reach your identified customer base?

3. Are your distribution channels clearly defined and manageable such that you can successfully reach your customers?

4. Have you mapped out the supply chain and the types of vendors you will work with?

5. While this may not be applicable to your venture today, could you imagine a scenario where you can access last-mile/bottom of the pyramid clients with your solutions?

6. Have you built out your organizational structure (think of team, resources, and processes)?

7. Have you built growth scenarios that allow you to understand how your marketing and distribution functions need to adapt as things change?

8. Have you developed core operational metrics and the underlying data management system around your marketing and growth plans?

Growth & Scaling

1. Have you built out a product roadmap with key milestones?

2. How strong are your core and supporting team structures?

3. How well can your organization scale its impact?

4. Have you defined a growth plan including varied scenarios for your product(s)/service(s)?

5. How fast and well would your organization be able to respond to different market dynamics (e.g., a worse macroeconomic situation, climate change, pandemics, financial issues)?

6. Do you have a management information system (MIS) in place to help you guide your enterprise?

7. Do you have a system in place to understand and monitor the impact that your impact enterprise intends to achieve/is achieving?

8. To what extent do you have a governance structure in place for your organization?

Financing & Forecasts

1. Have you prepared a financial model and cash flow analysis that sufficiently explains the link between growth and capital needs?

2. Have you clearly linked all your income and costs with your activities?

3. Do you have a strong accounting system in place to cope with your current and future growth?

4. Have you defined measurable key performance indicators (KPI) for success and failure?

5. To what extent can you align your financial and impact milestones?

6. Are you aware of the different types of financing for your impact enterprise?

7. Are you familiar with the information that your potential investors need to assess your impact enterprise?

8. Have you thought about what you may want from your future investor(s)?